Monday, 9 May 2011

Combination of main product and ancillary texts

I think that the combination of my main product and ancillary texts work very well, what I have are a very effective final teaser trailer that does a very good job of enticing the audience into wanting to find out more about the final film its self which is fantastic. My teaser also adheres to many of the different codes and typical conventions of teaser trailers and the thriller genre to give me a real life, quality looking final teaser trailer that I am proud of, the many different ways in which I have achieved this have been explained in my evaluation. These are intertwined with my ancillary poster and magazine front covers that both look again very life like and look like actual film posters and magazine front covers.

It is very important that each of my products are designed to either compliment or look very similar to each other so that when it comes to distributing them that the target audience makes the link between each of them and notices that they are part of the same product. Each of my products are effectively marketing tools that are there simply to make media companies money, therefore this reliance on recognition that my teaser trailer, magazine front cover and film poster are all intertwined as one is crucial to the successful sale of my end product.

To do this I decided to focus on the recurrence of the same styled trailer title featuring in all 3 of my products, clearly showing the audience that they are part of the same product. I have also made my main character feature in each of the texts to again reinforce that they are part of the same final product.

Magazine front cover: With my magazine front cover I decided to keep the mis-en-scene the same as my teaser trailer, the dark lighting eerie looking alleyway in the background just to add to this repetition on theme to make you associate the 2 products. I made space for the title of the magazine as well as many other subheadings that scatter the page. It have been designed very carefully to make it look like any other film magazine front cover and in my opinion looks like a real magazine front cover. Craig is posed in a much more casual/less hostile position with his iconic leather jacket removed, as if he is willing to talk to the magazine, reinforcing the exclusiveness of it whilst still making it look like he is in the movie rather than just an actor posing.

Poster: With my magazine front cover I decided to go for an action shot of my character as most film posters do, action shots are designed to make the audience that see them want to watch the actual film so having the main character posing looking bad ass with a gun with the subheading 'they made this personal', along with the low to high angle shot of him making him look dominant all adds to this end effect I want to create when presenting my poster to the public. In conjunction with my teaser trailer this poster does what my teaser does not, it reveals the main characters face which if you have already seen the teaser trailer and are wondering who he is this is great to fill in the missing gaps of information. Its as if my ancillaries act like pieces to the puzzle of my main text.

Here I have shown The combination of my main product with both the ancillaries:




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