Sunday 24 April 2011

Terminator Salvation - Teaser Trailer Analysis

This MPAA frame is frequent in many teaser trailers posted on YouTube, this is because teaser trailers are generally released in America first as this is where all the big budget Hollywood movies come from, this frame notifies the public that anyone can watch this teaser trailer and is something to consider when making my own teaser trailer to make it look more realistic, I will however need to find a BBFC approval that is in lines with the age rating I want for my teaser trailer.
The camera tracks down a long winding road when we see the films first enigma code, a car that has crashed into a telephone pylon, this clever use of footage makes the audience ask themselves what has happened to make the car crash into the pylon and what has happened to the people driving the car.

The camera starts to flicker and you can hear the sound of static that gives the effect of something is messing with the picture; this is what gives the audience the first clue as to what film it is a sequel to as this is a classic calling card of the terminator franchise. We get very quick cuts of the Warner Bro’s Pictures Logo as well as the Halcyon Company Logo, the 2 makers of the movie.




This static effect continues but starts to become clearer similar to the sound of tuning a radio to the right frequency, we then start to hear a broadcast saying ‘it was coming’ along with the clip of tank treads crushing a skull, this is an effective short enigma code that makes the audience wonder what is coming and also makes them ask what do those treads belong to.


The broadcast appears to become clearer and we hear ‘I knew it was coming’ the same distorted edits are used throughout to give a post apocalyptic feel to the movie, making it seem like the broadcast is very low tech and almost desperate in terms of what they are able to work with,  as we hear the character say I knew it was coming we also are shown a clip of him hiding behind a wall with him looking at a white light, indicating that he is looking at what is coming, this is again a clever enigma code as it makes the audience want to see what ‘it’ is and is likely to make them want to watch the movie.



The character then ducks back behind his cover and the camera shot immediately cuts to a clip of a soldier being abducted by a huge robotic arm, the speed of this clip is a more subtle enigma code as it only lasts for 2 seconds and makes the audience wonder what just happened to that man and what the thing that took him was as we only see a small part of it because the rest of the building is in the way.


The static interference continues and we hear the voice say ‘But this is not the future my mother warned me about’ and we see a man running through a forest that appears to be lit and he is being shot at by something but again we do not see what that something is. This also adds to the questions the audience are asking themselves when they watch it about who or what is shooting at the man, who is the man, why is he being shot at and does he make it or not.


We see a helpless pilot stuck in some broken electricity pylons, the pilot is still alive as we see he/she moving and we can see someone in a trench coat walking towards them, this makes the audience wonder who the pilot is and who the man in the trench coat is, if the pilot is okay and what the man in the trench coat is going to do.


There is another voice over and this time there is an edit of the actors name who is speaking he then says ‘And in this future, I don’t know if we can win this war...war’ the static then comes in again to make the word ‘war’ repeat, this is edited very well as each time he says war an explosion goes off in front of the character on screen and when the explosions get closer to the character the screen goes static again as if it was damaged by the explosions. We are then told who plays the character on screen with another edit saying ‘Sam Worthington’.



The audience is then given some information about who is playing the main character as this is the fourth film and Christian Bale is new to the terminator franchise he is a very well known famous actor and is likely to make his fans want to watch this film. The audience are told this by him saying ‘This is John Connor’ and this clip coming up at the same time.





I think that this is again a very effective teaser trailer, this is the 4th film from the Terminator franchise and there has been a change in the main iconic actor of this film which caused some hysteria before the films release. I believe that this teaser helped to ease the films huge target audience into this change by introducing the 2 new faces of the terminator series through action scenes to grab the audiences attention without telling us anything about them other than that Christian Bale is now playing John Connor. I think that it was a fantastic teaser trailer that gripped its target audience and made any terminator fan want to watch this film through the use of the trailer showing glimpses of new machines unique from the last 3 films as well as what looks like some sort of machine concentration camp.

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